Printed Direct Mail and Social Media integration gets results

In recent years, many small businesses have ceased direct mail outs to pursue online advertising and social media in attempt to reduce advertising costs.

Integrating Offline and Online Marketing

Nowadays, a considerable number of businesses are now finding that direct mail outs were, in fact, producing results (and are feeling the loss). There is no denying that there is still a place for printed direct mail outs in the marketing mix for many businesses, and, in fact employing a strategy which integrates social media and direct mail can more beneficial than a stand-alone solution. By combining the two mediums, businesses are able to catch prospects' attention and often generate far greater response rates.

More than 80% of Australians are online, and 62% of these are using social media. 36% of these use social media every day[i]. These are impressive numbers, however this means that  64% of Social Media users are are not on Social Media every day, and 20% of Australians are not using the internet at all. Using an offline medium can encourage these people, who may otherwise be missed, to find out more information about your business online, or to contact your business via phone.

Tips to maximise postcard marketing conversions:

- Email or call your clients the same day that receive your print postcard in the mail.

- Follow up contact via your website or phone by sending a postcard. In this day and age where emails are the norm, a clever tactic can be to use an element of surprise... aka snail mail!

-  Add your Social Media URLs to your postcard. Your blog, Facebook, Linked Iin, Google+, Skype, and any others.

- Direct your recipients to a lead capturing landing page or to more content designed to furhter qualify or engage with your propects. 

Although postcard marketing has seen a decline in the last few years, many marketing experts are now realising the opportunities afforded by integrating their offline and online marketing programs.

Affordable Postcard Marketing

Bold Text Media offers an integrated Social Media and affordable direct-mail printing for small businesses, to capture your target audience, online and offline. Contact us to explore how we can help your business with integrated postcard and social media marketing.

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 [i] Yellow Social Media Report, June 2012, Sensis