Food Photography Geelong and Melbourne

If you are marketing a kitchen product, food product or a restaurant, exceptional food photography is a key element in your branding and marketing mix.  Many businesses get it wrong either they using stock photography which doesn’t represent their product or they use poorly lit photos, taken by an amateur.

The first part of the eating process is using our eyes.  The image we see prepares our brain for what is to come.  First impressions last, so using appetizing food photos to initiate consumer interest is the first base of consumer action, second base is getting consumers to seek further information and third, or course is the desired result of the marketing process, whether it be a product purchase or restaurant visit.

Once you have gained a new customer, ensuring your food imagery matches the actual product, bi product or experience is the key to keeping them happy. 

Food Photography and Social Media

It is well-known that one of the best ways to increase engagement in social media platforms is by using quality photographs. If you are in a food related industry, this is an absolute joy, as food photography and social media go hand in hand.  Food (and artful representations of food) otherwise known as “food porn” gets peoples sharing, commenting, asking about the recipes, and... salivating.

The importance of Food Styling

Food styling is the process of aesthetically preparing the food for the shoot.  From selection for the props such as plates, fabrics, tables, cutlery, through to actually placement of the food and arrangement of garnishes.  It also involves using techniques to keep food looking fresh and vibrant.

Concept Photography and Marketing your brand

Communicating the right message to your audience, involves having a solid understanding of your marketing strategy.  

Each shoot should be based around one, or several concepts which are tailor made to target your audience.  A successful concept shoot delivers a visual expression of a brand or product to the outside world, with powerful and emotive images that effectively portray the brand or product identity and brand or product positioning. 

Food Photography Geelong and Melbourne

Bold Text Media provides exceptional food photography to Geelong, Melbourne, and surrounding regions.

What sets us apart from others, is that we are highly experienced and qualified marketers, spanning 17 years, so you can be assured that your photos are at one with your overall marketing strategy.

To effectively communicate the right message to your audience, your photographer needs to have an in depth understanding of your overall marketing strategy.  Separating the two just doesn't make sense.

Check out our portfolio here.    ​