Social Media for Financial Planners

Are you wondering how Social Media Marketing can help you, as a Financial Planner, to connect with your prospective customers and keep your clients engaged?

With over 80% of Australians now using the internet, and some 62% of these using social networking sites, Social Media marketing is now an essential part of B2B and B2C marketing mix. 

With 36% of connected Australians using social networking at least every day, and 10% using it more than 5 times a day (Source: Yellow Social Media Report, June 2012, Sensis), it would be remiss of any business to exclude it from their marketing strategy. 

How can Social Media help a Financial Planning firm? As a Financial Planner, your businesses is based on building trusted relationships with your clients.  Social media enables you to engage your clients and cultivate your relationships even more effectively. If you are not connecting with your prospects and clients on-line, someone else soon will be.  Social Media is the ultimate word-of-mouth platform, giving you access to referrals you may otherwise not have access to. 

Social Media for Architects; the road to success

Some architecture firms get it.  They understand that the effective use of Social Media can bring in business.  These firms have been committed to building their business online, and in a matter of three, two and even one year, they have reaped the rewards of their diligent work.  

Gone are the days when Social Media was just a place for teens to hang out.  Social Media has infiltrated the lives of all age groups in society, and is continuing to take up more and more of people's time each week.  Over 80% of Australians use the internet, with some 62% of these using social networking sites.  36% of these use social networking at least every day, with 10% using it more than 5 times a day (Source: Yellow Social Media Report, June 2012, Sensis).

And it's not just a platform to share family photos and talk about the ins and outs of daily life.  More and more Australians are using Social Media to research products and businesses, before visiting websites, making a call, or visiting bricks-and-mortar businesses.  Three of the top ten  reasons for using Social Media involve researching and connecting with brands or businesses.  

Printed Direct Mail and Social Media integration gets results

In recent years, many small businesses have ceased direct mail outs to pursue online advertising and social media in attempt to reduce advertising costs.

Integrating Offline and Online Marketing

Nowadays, a considerable number of businesses are now finding that direct mail outs were, in fact, producing results (and are feeling the loss). There is no denying that there is still a place for printed direct mail outs in the marketing mix for many businesses, and, in fact employing a strategy which integrates social media and direct mail can more beneficial than a stand-alone solution. By combining the two mediums, businesses are able to catch prospects' attention and often generate far greater response rates.

Food Photography Geelong and Melbourne

If you are marketing a kitchen product, food product or a restaurant, exceptional food photography is a key element in your branding and marketing mix.  Many businesses get it wrong either they using stock photography which doesn’t represent their product or they use poorly lit photos, taken by an amateur.

The first part of the eating process is using our eyes.  The image we see prepares our brain for what is to come.  First impressions last, so using appetizing food photos to initiate consumer interest is the first base of consumer action, second base is getting consumers to seek further information and third, or course is the desired result of the marketing process, whether it be a product purchase or restaurant visit.

Once you have gained a new customer, ensuring your food imagery matches the actual product, bi product or experience is the key to keeping them happy. 

Social Media for Business: Make it work for you

As Social Media has become such an important part of daily life for a huge percentage of the population, more and more businesses, large and small, are increasing their Social Media time and budget allocations each year.

These days, for the majority of businesses, Social Media is an integral and often their solitary way of listening to what people are saying about their products and brands. And in the past 2 – 3 years we have seen many businesses shifting their marketing budget allocations from print media to online media, and to engaging their customers and the community in on Social Media Platforms.

Social Media Geelong: target your local market online

With Facebook about to hit it's 100 billion users mark, Twitter at 140 million and LinkedIn hosting a page for every Fortune 500 company, many business owners are feel like they are tiny mice trying to roar like lions.  The masses are there, milling around, spending copious hours engaging with their online communities each week, but how do businesses make themselves heard, and how to the engage users and harness the power of social share?  Start small by targeting nano-markets.  What are nano-markets you may ask?  A nano-market is like pointing laser at a niche marketing and pinpointing a group with specific interests within the niche market.  Targeting highly motivated audiences, and having few competitors doing the same, can result in incredible ROI.

The introduction of hyper-local search combined with targeted social media strategies have made it easier than ever to reach these nano-niches.

Customize your Facebook Brand Page Timeline to Build Brand Identity

 Customizing your Facebook Brand Page Timeline

Without a doubt, you are more restricted in choosing the information you offer and how you present it on Facebook than on your own website.  Despite this, there is still huge scope for adding your branding elements and structuring a page which will lead to high consumer engagement.

What many business owners don’t realize is the extent to which their Facebook pages can be customized to encourage visitors to become a fan, stick around, engage and return again and again.  The work goes beyond visual elements, from different landing pages depending on the source page from which they arrive at your Facebook page, to different applications providing different user experiences tailored to you audience.  Accompanied by a solid social media strategy, a well-designed Facebook page can increase consumer engagement, reduce marketing costs and open your eyes to the opportunities abound in online marketing.