Social Media for Financial Planners

Are you wondering how Social Media Marketing can help you, as a Financial Planner, to connect with your prospective customers and keep your clients engaged?

With over 80% of Australians now using the internet, and some 62% of these using social networking sites, Social Media marketing is now an essential part of B2B and B2C marketing mix. 

With 36% of connected Australians using social networking at least every day, and 10% using it more than 5 times a day (Source: Yellow Social Media Report, June 2012, Sensis), it would be remiss of any business to exclude it from their marketing strategy. 

How can Social Media help a Financial Planning firm? As a Financial Planner, your businesses is based on building trusted relationships with your clients.  Social media enables you to engage your clients and cultivate your relationships even more effectively. If you are not connecting with your prospects and clients on-line, someone else soon will be.  Social Media is the ultimate word-of-mouth platform, giving you access to referrals you may otherwise not have access to. 

Social Media for Architects; the road to success

Some architecture firms get it.  They understand that the effective use of Social Media can bring in business.  These firms have been committed to building their business online, and in a matter of three, two and even one year, they have reaped the rewards of their diligent work.  

Gone are the days when Social Media was just a place for teens to hang out.  Social Media has infiltrated the lives of all age groups in society, and is continuing to take up more and more of people's time each week.  Over 80% of Australians use the internet, with some 62% of these using social networking sites.  36% of these use social networking at least every day, with 10% using it more than 5 times a day (Source: Yellow Social Media Report, June 2012, Sensis).

And it's not just a platform to share family photos and talk about the ins and outs of daily life.  More and more Australians are using Social Media to research products and businesses, before visiting websites, making a call, or visiting bricks-and-mortar businesses.  Three of the top ten  reasons for using Social Media involve researching and connecting with brands or businesses.  

Printed Direct Mail and Social Media integration gets results

In recent years, many small businesses have ceased direct mail outs to pursue online advertising and social media in attempt to reduce advertising costs.

Integrating Offline and Online Marketing

Nowadays, a considerable number of businesses are now finding that direct mail outs were, in fact, producing results (and are feeling the loss). There is no denying that there is still a place for printed direct mail outs in the marketing mix for many businesses, and, in fact employing a strategy which integrates social media and direct mail can more beneficial than a stand-alone solution. By combining the two mediums, businesses are able to catch prospects' attention and often generate far greater response rates.