If you are marketing a kitchen product, food product or a restaurant, exceptional food photography is a key element in your branding and marketing mix. Many businesses get it wrong either they using stock photography which doesn’t represent their product or they use poorly lit photos, taken by an amateur.
The first part of the eating process is using our eyes. The image we see prepares our brain for what is to come. First impressions last, so using appetizing food photos to initiate consumer interest is the first base of consumer action, second base is getting consumers to seek further information and third, or course is the desired result of the marketing process, whether it be a product purchase or restaurant visit.
Once you have gained a new customer, ensuring your food imagery matches the actual product, bi product or experience is the key to keeping them happy.
As Social Media has become such an important part of daily life for a
huge percentage of the population, more and more businesses, large and
small, are increasing their Social Media time and budget allocations
each year.
These days, for the majority of businesses, Social
Media is an integral and often their solitary way of listening to what
people are saying about their products and brands. And in the past 2 – 3
years we have seen many businesses shifting their marketing budget
allocations from print media to online media, and to engaging their
customers and the community in on Social Media Platforms.
With Facebook about to hit it's 100 billion users mark, Twitter at 140 million and LinkedIn hosting a page for every Fortune 500 company, many business owners are feel like they are tiny mice trying to roar like lions. The masses are there, milling around, spending copious hours engaging with their online communities each week, but how do businesses make themselves heard, and how to the engage users and harness the power of social share? Start small by targeting nano-markets. What are nano-markets you may ask? A nano-market is like pointing laser at a niche marketing and pinpointing a group with specific interests within the niche market. Targeting highly motivated audiences, and having few competitors doing the same, can result in incredible ROI.
The introduction of hyper-local search combined with targeted social media strategies have made it easier than ever to reach these nano-niches.
Customizing your Facebook Brand Page Timeline
Without a doubt, you are more restricted in choosing the information you offer and how you present it on Facebook than on your own website. Despite this, there is still huge scope for adding your branding elements and structuring a page which will lead to high consumer engagement.
What many business owners don’t realize is the extent to which their Facebook pages can be customized to encourage visitors to become a fan, stick around, engage and return again and again. The work goes beyond visual elements, from different landing pages depending on the source page from which they arrive at your Facebook page, to different applications providing different user experiences tailored to you audience. Accompanied by a solid social media strategy, a well-designed Facebook page can increase consumer engagement, reduce marketing costs and open your eyes to the opportunities abound in online marketing.
